Liebes Leben|LOVE LIFE
dicks of berlin
PROBLEM: Berlin is considered Germanys capital for sexually transmitted infections and HIV. Regardless of the progress made in technology and medicine, the most effective means of STI prevention is condoms.
INSIGHT: Whether driven by exhibitionism, pride, or curiosity, it is evident that young men love to deface public spaces with dick drawings.
IDEA: Partnership with Liebes Leben to spread awareness of STI prevention across Berlin by placing condom stickers over drawn dicks in public spaces.
Free condoms will be handed out as proof of entry at the Berghain nightclub.
The Dicks of Berlin catalogue will commemorate the campaigns success as well as provide further education on proper STI/HIV terminology and information to help eliminate social stigma.