Liebes Leben|LOVE LIFE

dicks of berlin

PROBLEM: Berlin is considered Germanys capital for sexually transmitted infections and HIV. Regardless of the progress made in technology and medicine, the most effective means of STI prevention is condoms.

INSIGHT: Whether driven by exhibitionism, pride, or curiosity, it is evident that young men love to deface public spaces with dick drawings.

IDEA: Partnership with Liebes Leben to spread awareness of STI prevention across Berlin by placing condom stickers over drawn dicks in public spaces.

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Free condoms will be handed out as proof of entry at the Berghain nightclub.

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The Dicks of Berlin catalogue will commemorate the campaigns success as well as provide further education on proper STI/HIV terminology and information to help eliminate social stigma.